Tuesday 5 November 2013

The Business of Weddding Photography and the post-processing involved



I just want to touch on wedding photography and time/financial investment associated with the event (for the photographer) and also go into depth on post-processing and what that entails. I should start by saying that I love doing photography and none of this is a hardship for me. In fact if I didn't get paid I would still do it anyway, for the love of a beautiful picture. LOL that being said, once you see the work involved, you will understand why I like to get paid too!

Now - wedding effort is 25% day-of and 75% post-processing. I will shoot upwards of 2000 photos with my second photographer. A typical day is 12 hours of coverage. I average 3x more hours in post, which means a 12 hour wedding will take me 36 hours in post-processing. So, for simplicity sake , let's say each photo takes me about a minute ... (2880 minutes / 2000 photos . Of course it's more like some photos taker longer and others take only seconds ( to delete or approve ). The reality is that I eyeball each photo and if I can do batch edits for a number of images then I do that. I usually prepare a package for the bride and groom that contains their collection and also anywhere from 4-12 images that I tag as my "favorites" which are edited. I hand off the package and then wait for their edit requests at which time I complete those (usually another 4-5 hours worth of work).

So here is an example:
Laila and Alex at Strathmere: For this image I opened the original in Camera Raw and made 4 copies. The first was properly exposed/color corrected for the bride, the second for the groom, the third for the dress and the fourth for the leaves/trees. Wedding dresses always pose a unique problem because they are BRIGHT and WHITE and cause the exposure or white balance to be quite skewed. If you expose (light meter) for the dress then often the rest of the image is under-exposed and vice-versa. This is less of a problem for our cameras ( we shoot with my Canon 5D MK IIs - which are quite high-end cameras ) but those shooting with point and shoot or entry level DSLR will often find this a total nightmare. Then I stack the layers in Photoshop, apply a layer mask to all 4 and 'paint' in the areas I want to keep. (watch the video for a tutorial). Then I have to remove noise using software such as Topaz or Noise Ninja ( plug-ins for photoshop ). Then I sharpen for select areas, boost shadows in others and voila. This process takes around 15 minutes or so ... longer for images which were taken in less than ideal lighting conditions (ie. too dark, harsh sunlight, etc.)






Krystle Joey - T-REX
Here is an example of a MUCH longer editing process. In addition to the steps outlined above ( exposure, white balance, noise, shadows, sharpen ) I did a custom edit job at the request of this bride and groom. The couple is FUN FUN FUN and wanted to express their creativity and individuality by having a wedding party portrait with something ... ummm ... different ;) I was asked to photoshop in T-REX , to have him pursuing the wedding party! LOL. So I scoured google for a suitable HIGH RES stand-in (took me 20 minutes) and then added him to the photo. I had to edit him so he was BEHIND the wedding party, had the same depth of field ( in-focus parts vs blurry bits ) the same white balance and was to scale. This took me another 1.5 hours. So 2 hours for a single photo!!! I often get asked for this type of edit, either add to or take away from a photo or apply an artistic edit.

So you can see that while I do not necessary spend 1 minute post-processing each image I take at a wedding, it sort of averages out for the entire collection.

effort:
I can't tell you how agonizing it can be for me to filter images. I am always tempted to compare one with another or stop mid-filtering to "just see" how an image will look with editing ... It is a HUGELY time consuming part of the process. Another problem I run into is that the file sizes produced by my higher-end cameras are ENORMOUS and the processing power of my (practically new) laptop is really less than I require to load and create thumbnails of all the digital negatives (I shoot in RAW of course). This decision making process is a skill I'm still honing.

cost:
So let's assume that I have invested about 10,000 dollars in the gear I own ( this is actually a very conservative estimate ) AND I bring another 8,000-10,000 worth of rented gear with me to a wedding (which costs me about $300-400 to rent - this is the DAILY rental fee) AND I have to pay my second photographer - let's say $250 per wedding. This doesn't cover the cost of batteries, compact flash cards, extension cords, duct tape, lost/broken equipment replacement..... etc . So the actual expenditure DAY OF ( not including my gear ) is $700. ($300 rental + $250 assistant + $150 incidentals). Ok, then I get paid $2000 for a package. = $1300 ... "profit" cough cough ... $1300/48 hours = $27/hour . BUT I had to buy all that gear to be there .... In fact I probably make less than my second photographer who gets paid $25/hour and hands over her CF cards at the end of the day and can then go party with her friends ;) I go home and get to work. LOL. I ALSO have to pay for the packaging material and my company promotional items such as business cards and the ipad that plays the slideshow at the wedding and .. and ... and ... and ...
There you have it ... still want to be a wedding photographer? :)

Wednesday 28 August 2013

Tips for shooting at horse shows

I have been shooting horse shows for a few years now and these are a few things I have learned to do to get the best possible image. It is of course very important to know what the ideal horse stance is of any discipline and I recommend googling that to read more about it. In the meantime I can cover some of the basics such as composition and lighting!

  • First and foremost is fill the frame. Get as close as you can or zoom in as much as you can so that you can fill the entire photo with horse and rider. Not only will you get the details like facial expressions but you will minimize as many distracting details as you can, like fences or people in the background. I am going to talk more about zoom lens in a minute. Don’t hesitate to get right down on the ground and shoot from a low angle. Often that will eliminate a lot of the background that otherwise would plague you and in my opinion it creates a really striking image of the junior rider in the short stirrup class.
  • When I am shooting a vertical image (portrait orientation) I like to get the horse and rider coming straight at me, they’ll be tall and thin and framed perfectly for a portrait. The portrait I save more for flat classes or dressage events. When I am shooting a horizontal (landscape) image, I get the horse and rider at ¾ profile or full-on profile. This is how I shoot most jumping images.
  • I set up for my shot keeping these things in mind: light, background and course.
  • Ideally, in a perfect world, every day would be an overcast day with flat light and no shadows. Unfortunately I can’t control the weather!! So … let’s consider this : Sunny day? Time of day? Early? If the sun isn’t too overhead yet I shoot with the light in the athlete’s face. Otherwise I try to get them backlit.
    Here is a super duper awesome secret that will improve your images on a super bright sunny day. The Canon default contrast is a little high, producing some blown-out highlights and dark shadows under harsh lighting. Change the contrast setting in camera (pg 112/113 of the t3i manual) , go to picture style , press info, select contrast, press set, press the <> key to adjust, then press set then menu. It will show in blue that it’s different from the default. I can’t stress enough how important this is, your highlights will not be overexposed and your shadows will not be pitch black.

    There is also more to understand about JPG vs RAW but this opens up another discussion about software and post-processing. For the meantime I recommend you learn the ins and outs of JPG then tackle the next step.
  • I choose where I am going to hang out based on the course the rider is doing. I pick a spot where I know their eyes and head will be turned towards me over the jump and not obstructed by their horse’s head. I time it so their horse’s knees are just over the rail. Best case is pretty / tight together knees . I then look for the jump with the least distracting background. Commit the course to memory so you know where the rider will be next and so you can quickly (and quietly) move into the next position.
  • For fun you could try out the “burst” mode on your camera, as the rider is going over a combination, I know the entry level Canon t3i has this feature, it’s called Continuous Shooting, check your manual, I believe it gives you 4 frames per second. Might make for a really fun “story board” type display on your daughter’s bedroom wall!!!
  • Be quiet and do not scare the horses.
  • Ask permission if you want to get into an area for a better shot. Don’t be shy. As long as you are courteous and never create a danger then likely you will be able to. (That being said do not go anywhere that is restricted). Also be aware that if there is an Official Photographer on the site that has been engaged by the club then you most likely will be asked NOT to take photos with your semi-professional gear. Please respect this request. The Official Photographer works very hard, is very talented and invests a substantial amount of time and money so they can be there and get the best quality images of your child. Their images will be substantially better than yours and will be worth the financial investment for you to buy. *** You may own the same gear as the OF but I can assure you, his/her images will still be better than yours. Just buy hers ;)

Okay now on to lens selection. These are all good zooms. I’ve ordered them by price [low-high]. I really recommend a zoom for equestrian. Well, to be honest I do for hockey, swimming, soccer and dance too!!
Here are my picks:
Canon EF 75-300mm f/4.0-5.6 III USM Telephoto Zoom Lens $279.95
Canon EF-S 55-250mm f/4-5.6 IS Lens $319.95
Canon EF 70-300mm f/4-5.6 IS USM Telephoto Zoom Lens $449.95
Canon EF 70-200mm f/4.0L USM Telephoto Zoom Lens $719.95
Canon EF 70-200mm f/2.8L USM Telephoto Zoom Lens $1,649.00

My fave and the one I shoot with is the 70-200 f/2.8. It's how I get the nice blurry backgrounds, which is another great way to bring your attention to the action you're shooting.

In the image below you can see how zooming in and reducing contrast on the image brought the action to the forefront.

Saturday 30 March 2013

Stacey and Trevor welcome Jackson - Ottawa Couple Portrait Session

Stacey and Trevor just welcomed a new member to their little family, a teeny little Yorkie called Jackson. Of course they wanted to get an updated family portrait and that's where I came in :) This was easily one of the most entertaining photoshoots I have ever done as these two NEVER stop laughing and kidding and teasing each other. Their sense of humour is right out there (like RIGHT out there) and I got to saw that first hand when I directed Trevor to whisper something in Stacey's ear "posing for a romantic tete a tete" - it made her laugh so hard, for so long, that I had to ask what he said .... let me just say he shared something about his intestinal tract that made us BOTH burst out laughing!

Wednesday 13 March 2013

Amanda and Dave - Ottawa Couple Portrait Session

I thoroughly enjoyed doing a couple portrait session with Amanda and Dave. These 2 sweethearts are so fun to be around, he is a joke-ster and she loves every minute of it. They tell me they met when Dave and his buddies crashed a party that Amanda was attending. She smiles and admits to falling for his bad-boy charm! Wesley is the newest addition to this little family, he wagged his way into their hearts and plants a big wet kiss on them to show his love!
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Wednesday 6 March 2013

Competition isn't a bad word!

Competition time for aCUBED ! YAY, I was invited to be a professional member with the Equine Photographers Network , and that means I have the option of entering my photographs into the professional division of the Equine Ideal Photo Competition.

YIKES!!!

Ok, so competition isn't a bad word right? I am SO guilty of avoiding competition, professionally and personally. It goes as far as not wanting to try anything new, like snowboarding or roller-blading, for fear of SUCKING at it! lol. Ok but really, why would I want to put myself out there and potentially be rejected and ridiculed. I am inherently really shy, no one has ever described me as an A-Type, that's for sure. But at the same time I crave publicity and exposure. Haha a megalomaniac with low self-esteem, what a quandary.

It's incredibly comforting to know that as long as you don't create anything in your life, then nobody can attack the thing you created. It's so much easier to just sit back and criticize other people's creations. This movie is stupid. This restaurant sucks. This Internet writer is an jerk. That photographer is a fauxtographer! I'm going to leave a mean comment on his blog :P

I fear that submitting an image [which I love, which I think represents some of the best of my work] which doesn't 'place' in the competition somehow renders the image worthless [and therefore my work]. But of course this isn't true, and realistically I have to be prepared for that possibility, there is some really stiff competition in the contest and it'll be the very first time I enter anything. But non-participation to avoid disappointment really just creates a different kind of disappointment, that is disappointment in myself for not facing my fear.

Actually the thought of having my photographs professionally reviewed by a panel of judges makes me strive to do better, be better at my art. And the judges WILL of course critique, that's the point... otherwise I mean, hey what's the point. And someone has to win right? Hey it might be me. And if I don't enter than my odds of winning are zero. I try not to be too pessimistic or doubt my own artistic abilities. So I just have to can the self-defeatist mindset that tries to tell me my work isn't significant enough. And being slightly under-confident is probably an advantage because planning for each shoot becomes strategic ... ie. I'll have a more critical eye for details. And it's the good stress of being forced to find my edge that is giving me the zeal to organize creative shoots again... Not a bad thing especially in the cold dreary winter when I could easily find myself hibernating at home while my camera is gathering dust.

So now onto the daunting task of choosing my submissions... a challenge in and of itself! Here are the front runners:

Sunday 3 March 2013

Wedding Same-Day Slideshows

I get asked by many brides about having a slideshow display at their wedding reception. What is it? Well it's a peek at some of the images that I have taken from the beginning of the day, usually starting with the bride's preparation through to the ceremony and portrait session with her groom and wedding party. The slideshow is displayed at the wedding reception and gives the guests a way to share and enjoy the earlier part of the day that they weren't privvy to. How do I do it?

While the cocktail hour is on I have my assistant choose 20-30 images that she loves and then when the dinner is being served I prepare them with my laptop. Once the slide show is ready I display it in a loop and while the guests are mingling through the evening they get a chance to enjoy the photos. Without fail the Bride and Groom enjoy seeing the gorgeous captures and the loveliness of the day that has already gone by too fast.

Something else I like to do is post a gorgeous image to Facebook and tag the bride the day after her wedding or maybe even the same night. Let's face is, she is going to be tagged by countless of her besties from her getting her groove on, on the dance floor, and maybe she'd like to see something when she was at her BEST! :)
Here is a slideshow I put together for this beautiful bridal session I did at Rideau Hall in Ottawa Canada (which is the Governor General's Residence). This was a gorgeous winter day and the willing Felicia braved the cold temperatures. See after the video for photos from the session. Her makeup was by MakeupByCaroline. The music is I used in the slideshow is Wind Blown Glass Eye by Seahorse






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Sunday 17 February 2013

Goal setting for 2013


Okay, I am SO fired up to shift my business into high gear this year , cuz you know, life is too short not to fabulous every day :)
So I went straight to the fountain of information (google) and typed in live photography business seminars and up popped Wedding Photography Course with Jasmine Star | creativeLIVE
I watched just a few minutes of the introductory video and was hooked, this woman is a firecracker and a helluva photographer and I wanted to know more! I have enrolled in several of the seminars... looking forward to hearing what she has to say! In addition to the creativeLIVE seminars, I have been reading/listening to as many pro photographers as I can to get the skinny on just how to do that! It's hard to be honest with myself sometime, and harder still to take a risk and change it ...... (oh and it's harder still to be honest with you, reader!)
But here goes!



Chapter One - Goal Setting
What are your goals?
- book 5 weddings in 2013
- book 20 portraits in 2013
- volunteer for 5 photography related service positions in 2013 (ie greyhound supporters, wiggle waggle walkathon...)
- upgrade to a new canon body and bigger/better monitor
- be ME 100%
- book clients that want to hire ME as their portrait photographer, not just anyone
- ask for and charge appropriately for portraits and weddings
- make a difference in my community ( ie shoots for food bank .... )
- creating the sum of the client experience
- build my confidence
- know the value of my work
- train my assistant for weddings
- be awesome at the wedding detail shots
- get comfortable with turning down jobs that don't suit me
- learn to set expectations
- gift 5x7 cards or blab books to clients or industry colleagues
- shoot like it's for vogue
- create business presence on social media
- network on Equine Photographer Network
- listen longer before speaking
- put something good out into the world
- learn to direct people to the website FAQ

What didn’t work in 2012?
- slacking on blogging consistently
- being caught without business cards
- selective procrastinating
- out of date website
- too much time working while watching tv
- constantly re-branding
- crumbling under pressure
- slacking on building client relationship (cards, emails, newsletters)
- client consults
- studio lighting on the road
- abandoning personal projects
- staying up until 2 am working
- answering emails all hours of the night and day (set false expectations)

What gets me revved up?
- re-designing my website and graphics
- reading business advice / blogs
- mentoring other photographers or being mentored
- photographing styled shoots
- brides and bridal fashion
- equine photography
- lens and equipment upgrades

What are you afraid of?
- incompetence
- embarrassment
- rejection
- asking for money

What is your brand?
aCUBED studio is an Ottawa based portrait photographer. Alissa Albert specializes in pet (dog/equine) photography and family, newborn, maternity, family, engagement, wedding and couple portraits. For parents and couples who want/need a memorable and fun photo session, aCUBED studio is a portrait photographer that provides outstanding images with a creative flair and most importantly exceptional customer service. Unlike other photographers in this space, Alissa's key differentiator is how she uniquely addresses the desire of her clients to have an enjoyable day that meets the requirement of planning, scheduling and communicating before a shoot, professionalism (humor/efficiency) during the project, the timeliness of delivery of the final images, and follow through after the fact.


Your challenge: don't be a creeper!! Leave me a comment or tell me one of your own goals ;)

Bridal Portrait Session at Museum of Nature

While most of my wedding day photo moments are 'photojournalistic' and 'in the moment', I do find and make time with my brides to have a few creative shots that showcase their beautiful dress, flowers and venue. These shots were taken In February 2013 at the Museum of Nature in Ottawa Canada . Her makeup was by MakeupByCaroline. It was a treat to shoot at this gorgeous building and I couldn't resist making use of the perfect light in the new atrium that was recently added to the historic museum. Each bride has her own unique way of envisioning her wedding day and I work to mesh my style with the brides to deliver stunning images from her day that will make it up on to her wall in a place of honour.
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